|
Back Link |
A link from a third
party website back to your website (see
Inbound Link). |
| Bridge Page |
Similar to "Doorway Page", this is a specifically
designed entry point for a website. |
|
Click Through |
A click on a link that leads to another website. |
| Click Tracking |
The use of scripts in order to track inbound and
outbound links. |
| Cloaking |
Delivering different content to specific
crawlers/spiders. This is generally used to trick
spiders into seeing optimised content. |
| CPA |
Cost per Action. Where you pay for a specified
action such as a purchase. |
| CPC |
Cost per Click. With this you are charged for every
click your link on someone's website receives. |
| CPL |
Cost per Lead. Where you pay for a lead i.e. is
someone does something. |
| CPM |
Cost per Thousand. Where you pay for each 1000
impressions. |
| Crawler |
A program that goes through websites and gathers
information for the crawler's creator. |
| Cross Linking |
Multiple sites linking to each other. |
| CTR |
Click Through Rate. The ratio of impressions shown
to the number of clicks (see
Click Through). |
| Dead Link |
A link that produces a 404 error, page not found. |
| Directory |
A website that list other websites in their various
categories. |
| Dynamic Page |
A page that generates content "on the fly" as a user
requests the page. |
| Entry Page |
The first page opened
on a website, usually from a Search Engine Results
Page. The entry page is not always the home page |
| FFA |
Free For All. This is a links page with nothing but links added
by visitors. |
|
Inbound Link |
A link from a third
party website in to your website (see
Back Link). |
| Keyword |
A single word or phrase used to help identify the
purpose of a website. |
| Keyword Density |
The percentage density of a given keyword or
phrase. |
| Keyword Stuffing |
Stuffing a page with numerous keywords for the sole
purpose of confusing search engines. |
| Landing Page |
See
Entry Page. |
| Link Farm |
A series of websites linking to each other in order to
increase rankings. |
| Meta Search |
Searching multiple databases and combining results. |
| Optimisation |
Fine tuning a website or webpage with the ultimate
goal being to ascertain a higher position in all or
a specific search engine's results. |
| Outbound Link |
Linking from your website to another website. |
| PFI |
Pay For Inclusion. This is where a site must pay to
be listed at all. |
| Reciprocal Link |
Where two websites exchange links
to each other. |
| Referrer |
The page from which a user has come. |
| Refresh Tag |
A tag which defines when and to where a page will
refresh. |
| Robot |
Generally the name given to a spider / crawler.
Anything that is not a human visitor. |
| SEM |
Search Engine
Marketing |
| SEO |
Search Engine
Optimisation |
| SERP |
A search engine results page. |
| Spider |
A program that visits and downloads specific
information from a webpage. |
| Submission |
Submitting a site to a search engine or directory. |
| Traffic |
The visitors and page views on a website. |
| URL |
Uniform Resource Locator. The address at which a
specific resource can be found. |
