Keyword Analysis GoalThe goal for keyword analysis is to
identify the starting point for search engine optimisation
and get highest ranking for the keywords and key phrases
people are actually looking for. To achieve this there are four
activities that make up our keyword analysis services:
- Identify the popular keywords that
relate to your business
- Research related terms to compile a
comprehensive keyword list
- Analyse the competition for these keywords
- Recommend selected keywords for search
engine optimisation
Search Engine Optimisation Needs Popular
Keywords To make sure your search engine
optimisation efforts give high returns, the first activity
of keyword analysis is to define one or two action words
that describe the core of each part of your business.
Using these action words we research our database, and this
holds approximately 320 million searches conducted over the
previous eight weeks, and is updated each week. We also have
access to keyword analysis tools for the major search
engines and these help us research the most effective and
beneficial keywords. The result of this research is a
detailed list of popular keywords that relate to your
business and website and can be used for the
search engine optimisation phase.
Competition Research
Another important area of keyword analysis is
understanding how many other websites there are that use the
same keywords as these are the competition we need to get
your website ranking higher than. Using the most popular
keywords we then look at all the major search engines to
establish how many other websites there are that we need to
compete with during the search engine optimisation. This helps give an indication of scale of the
task ahead.If there are a lot of competing websites this
makes it harder to get noticed and so the search engine
optimisation needs to be that much more defined. In this case it may be a
more successful strategy to target slightly less popular
keywords that are no competed for so highly. Either way, with
NETsposure's keyword analysis report there will be no doubt as
to the best strategy to take.
| 
